The UPS Store Gives Back
The UPS Store believes it is our duty to serve our communities with more than logistics and packing supplies. It is our mission to establish ourselves as a leader in our communities through the daily practice of our core principles:
- Community stewardship
- Environmental sustainability
The UPS Store is dedicated to giving back to others. We believe in helping improve the quality of life for those less fortunate, which is why we partner with an organization that is as committed to contributing to their communities as we are.
Toys for Tots Literacy Program
We’re a proud founding sponsor of the Toys for Tots Literacy Program, an initiative of the U.S. Marines’ Toys for Tots Foundation that’s dedicated to supporting childhood literacy across the U.S.
Since 2008, the Toys for Tots Literacy Program has made it their mission to provide economically disadvantaged children the necessary resources to strengthen their ability to read and communicate. By providing access to books and other academic materials, the children we assist throughout our local communities are better able to compete academically. To date, the network has raised over $3.75 million. Every donation to the Toys for Tots Literacy Program helps to place a book into the hands of a financially disadvantaged child, giving them the confidence to succeed and hope for a better future.
Toys for Tots works with various local agencies to identify local children and organizations that will benefit from books purchased through the program, which means all local proceeds stay local. One hundred percent of all donations collected go directly to support childhood literacy programs.
Additionally, The UPS Store showcases our exclusive sponsorship of the Toys for Tots Literacy program to a national audience during the Tournament of Roses Parade® which occurs in Pasadena, California every New Year’s Day.
Most recently, The UPS Store delighted spectators around the world with our “Books Bring Dreams to Life” float, which won the parade’s Extraordinare Award! The float featured Bessie, a magical and mythical sea monster, and captured the magic and imagination that come alive when diving into a good read. Bessie’s neck and head were animated beyond the standard 55-foot length while her tail was animated beyond the standard 18-foot width. The float was created with fresh flowers that gave her color, texture and brilliance.