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What is a Franchise?

What is a Franchise?

Starting a franchise business or opening a new business from scratch can both be very fulfilling business ventures. Entrepreneurs who have decided to pursue business ownership and who are in the process of weighing their investment options often face a dilemma in choosing between options, and a thorough research process should be completed before any investment is finalized.

When in the research phase of starting a business, it’s important to understand what is involved in becoming a franchise owner with a particular brand or franchise system, versus the requirements of opening a new, non-franchised business of your own. It’s also helpful to understand the benefits of franchising and how they could fit into your own unique experience.

If you’ve asked yourself, “What’s a franchise?” and wondered if franchising could be the right choice for your first (or next) business venture, read on to learn more about franchising, its benefits and some of the unique backgrounds of The UPS Store franchise owners.

Franchise Basics

In a franchise system, a franchisor establishes the brand’s identity and business plan. A franchisee then invests in the business, gaining access to the operational guidelines, support and much more to conduct business under the franchisor’s brand and system. Franchisees operate as an extension of the brand, and there are often strict rules and guidelines to follow under a franchise agreement, which is a legally binding document that dictates goods and services to be offered, suppliers to be used, and many more factors to ensure a consistent brand experience for customers no matter the location. The agreement also outlines the costs involved and outlines the responsibility and expectations of both parties.

Benefits of Franchising

One of the most important advantages of franchising is brand awareness. A powerful brand attracts customers to all its locations, not just one, which makes the brand an invaluable asset for both franchise owners and franchisors. Effective branding sets expectations in the minds of potential customers regarding the experience they can expect, and fosters loyalty which helps increase the value of the entire franchise system as well as demand for more locations.

Another major benefit of owning a franchise business is experience. Gaining access to an established operating system allows franchisees to eliminate some of the uncertainty that can arise with starting a business from scratch. When you become a franchisee, you’re investing in all the brand’s experience, including lessons learned along the way and improved processes as a result of conducting business. Brands like The UPS Store with over 40 years of franchising experience are uniquely poised to help franchisees build their own operations and continue to provide security for its owners.

When you franchise a business, collaboration within the franchise network is a built-in advantage. Owners gain access to other owners and are able to share their experiences and learnings. The UPS Store is dedicated to helping its owners grow and supports them every step of the way with corporate support and a network of collaborative owners who love to help and support each other. Franchising enables you to be in business for yourself, but not by yourself.

Comprehensive training is another significant benefit of franchising. When you open your doors, you want to feel confident that you’re ready to handle operations and any customer challenge that may arise; that’s why The UPS Store offers a comprehensive four-phase training program to give its owners the tools and training to prepare them thoroughly. With over 200 hours of web-based, in-store and university business course training, owners are ready to serve their communities from day one.

Tips for Buying a Franchise

When buying a franchise business, several considerations come into play. First, make sure you familiarize yourself with common franchise terms to help yourself make an educated and confident business decision. You’ll want to conduct a thorough research process, also known as due diligence, to investigate legal, financial and other aspects of the opportunity before investing. Due diligence is imperative to determine if the venture is worth pursuing.

Before buying a franchise, make sure to speak with the franchise development team and other franchisees within the network to gauge the sentiment within the system. If there are information sessions or webinars to learn more about the franchise opportunity, take advantage of those to learn all you can about the brand and business.

You’ll also want to ensure the brand you’re considering aligns with your personal and professional goals. Consider not only the financial aspects like profitability, but also the brand’s values. Starting the business relationship with aligned values can help franchisees focus on their operations while feeling confident in their investment and future.

Some franchisors offer special incentives for certain types of entrepreneurs, like women, minorities and veterans, which is another reason why thorough research is crucial before becoming a franchise owner.

Franchise Owners are Unique at The UPS Store

While all retail owners with The UPS Store share a passion for helping small business owners and their communities, their backgrounds and journeys to becoming entrepreneurs vary greatly. Their unique experiences add to the vast collective experience of The UPS Store network and continue to build relationships and loyalty among their customers.

Franchisee Maya Warrier worked as an attorney and practiced family law on her own before deciding to buy her The UPS Store location. Another franchisee Leanne Dobard Alvarez started her career with a beverage manufacturer and worked in medical-surgical instrument sales before becoming intrigued by a franchise opportunity with The UPS Store.

Other franchisees like Michael Phillips have served our country with impressive military accomplishments, going on to find a fulfilling second career in becoming a retail owner with The UPS Store. By joining a network that supports Veteran Entrepreneurship, Michael and other service members can enjoy great benefits like discounted franchise fees and the support of an established brand.

Tecumseh Peete started his career differently, beginning by unloading trailers for UPS and then progressing through the ranks and learning more about Black-owned businesses and career paths before eventually realizing his entrepreneurial spirit. He now finds joy in helping his customers daily and sets a great example for them by “being the change you want to see.”


Starting a business can be intimidating, but with the support of an established, well-known brand like The UPS Store, franchisees can build a future for themselves while supporting other small business owners. Learn more about the franchise opportunity with The UPS Store and contact our franchise development team to discuss the possibility of owning your own location.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.