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What Do I Get When I Buy a Franchise?

What Do I Get When I Buy a Franchise?

Buying a franchise enables you to start your own business while taking some of the guesswork out of becoming a business owner. Compared to starting a business from scratch, where you may need to conduct market research, develop an entirely new brand and build a customer following, buying a franchise allows you to gain access to an existing operational structure along with many other benefits.

Continue reading to learn more about what comes along with buying a franchise.

What You Get When You Buy a Franchise

While all franchise systems are different, there are many common benefits when you become a franchise owner.

Operational Structure

When you buy a franchise, you’re investing in an operational structure developed by the franchisor. This structure includes already established business practices which allows you to forego some of the early phases of business development that you would otherwise experience when starting a business from scratch, such as developing a business plan, conducting market research, and brand-building activities.

Franchise owners can open their business with an established and market-tested product or service that consumers already know and trust, while following specific guidelines on how to operate the business. Franchisees can then spend more time focusing on day-to-day operations as opposed to other start-up functions.

Brand Recognition

Brand recognition is one of the most significant benefits of franchise ownership. Customers are more likely to do business with a business when the brand name is highly recognizable, as it brings with it a certain amount of trustworthiness. They know they’ll receive consistent quality and service, no matter which franchise location they choose to visit. A powerful brand brings with it the opportunity to build upon its existing customer base instead of creating an entirely new audience.

Brand recognition not only attracts customers to a franchise location, but it also attracts new franchisees to the system. The loyal customer base a brand name generates carries with it, a positive influence on all franchise locations, which helps in turn, increase the value of the business, lessens the risk of opening a business, and encourages more entrepreneurs to open their own franchise locations.

Brand Usage

Under the franchise agreement, franchisees can use the franchisor’s brand name, trademarks, artwork, marketing materials, and other intellectual property owned by the franchisor. With these licensing rights also comes a responsibility to uphold the quality of the brand name and contribute to its strength. Franchisees gain the power to influence and maintain the brand reputation, as a good customer experience at one location increases brand recognition and loyalty for all locations across the entire brand.

Financial Opportunity

One of the main reasons why people become business owners is the potential financial freedom it can allow. Buying into a franchise system makes it easier to estimate costs and predict profitability due to the proven structure of the business. Because of other franchise locations’ successes, challenges, and learning experiences, the whole structure can benefit and adapt, helping franchisees along the way improve financially. While you’ll be signing an agreement to invest in the brand, which includes financial obligations including franchise fees and applicable federal and state income taxes, you’ll also be creating financial opportunity for yourself and your business.

Work for Yourself

When you buy a franchise, you gain the ability to be your own boss, have a flexible schedule, and possibly even change your life. Opening a business requires a lot of hard work and dedication, especially early in the process of opening your doors and building your team, but it also allows you to have more flexibility in your schedule. Since you’re the boss, you can determine where resources are needed and when you may have more room to step away and let your team handle operations, but you’re still ultimately responsible for the growth of the business.

Franchise owners can hire their own team and train staff to manage and run the day-to-day operations to give the owner more freedom to work another job or simply enjoy time off to spend with family, pursue a hobby, or however else they decide to spend their time.

Training and Support

Buying a franchise also generally includes training and support, but these may vary across brands and franchise systems. At The UPS Store, support and guidance are inherently built into the process of franchise ownership, and while each store is independently owned and operated, you’re never in business alone.

When you decide to open a The UPS Store franchise, you’ll receive assistance with finding and securing a retail location, planning and building out your store, working with local contractors to procure permits and bids, and ordering and installing equipment and computers.

Every new franchisee also completes a comprehensive training program consisting of over 200 hours of web-based training, in-store experience training, and University Business course training to prepare the franchise owner to open their doors. This in-depth training provides a strong foundation of store operations, technical systems, print services, and business acumen including marketing, operations, sales, and financial management.

The available training and support allows franchisees the freedom to run their own operations but still have a team to assist when needs or challenges arise.

Buying a franchise is a life-changing decision and one that shouldn’t be made lightly. Even with an established and proven operational structure to follow, it’s still important to work hard, manage time and investment wisely, and providing exceptional customer service.


Learn more about franchising opportunities with The UPS Store by contacting our franchise development team. Discuss the possibility of owning your own retail location and becoming a valuable part of The UPS Store network.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.