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The 3 Core Values Every Successful Franchise Needs

The 3 Core Values Every Successful Franchise Needs

Owning a franchise is more than just a hobby. Learn about the 3 core values every successful franchise needs.



Owning a franchise is more than just a hobby or a side-gig. It’s a commitment to your community, employees, and customers. It’s a passion for providing exceptional service and helping customers solve problems. It’s also an investment that can bring freedom, flexibility, and financial independence.

If you’re considering franchising but haven’t decided which brand or business is right for you, then you’ve come to the right place. Being a business owner means your success ultimately depends on your hard work and dedication. When your business is part of a franchise network, you benefit from having access to systems, tools, and processes that can help you along your path to success.

The franchise concept is built on the idea that a national brand can better serve communities through local franchise owners. Brands are able to deliver personalized customer service at the local level thanks to the trust and relationships franchise owners build with their communities. In return, franchise owners leverage the power of the corporate brand to drive customer awareness and brand recognition at the local level.

For successful franchise systems, the brand’s power goes deeper than a name and a logo. The true power of those brands lies in foundational elements that fuel franchisees to provide exceptional service at the local level, differentiate the company from its competitors, and allow the brand to conquer their market segment. Foundational elements like:

  • A positioning statement – outlines what the brand does (i.e., the products and services the brand offers).
  • A company mission – identifies who the brand’s products and services are designed to help.
  • A company vision – explains why the brand exists.
  • A set of values – explains how the brand delivers its products and services to customers.

The first three elements are usually comprised of one or two sentence statements that are unique to each brand. In contrast, brands could have several values they rely on to serve their customers. While the semantics may vary, the values of successful franchise brands usually have similar themes. Below are three values we consider most important for franchise owners to succeed.

No. 1: A Commitment to Providing World-class Customer Experiences

No matter what industry you choose, the environment is likely to be competitive. When consumers are faced with so many options, the actual products and services become more of a commodity. The differentiator then lies in the service, the experience customers have with the brand, and in the business’ commitment to providing that world-class customer experience from the top down.

If you’re looking into franchising, it’s important to find a brand that shares this value and promotes it to every franchisee. This ensures your customers get the same amazing experiences regardless of which location they visit.

No. 2: A Dedication to Go Beyond Expectations

To build a sustainable system that consistently goes above and beyond customers’ expectations, franchise brands should rely on complementary efforts at each level of the organization. At the franchisor level, the brand should constantly improve the technologies, tools, and strategies that deliver the organization’s products and services. At the local level, franchise owners must strive to get to know their customers better – asking questions to understand their needs, wants, and business goals (if you serve local businesses) – using this knowledge to provide increasingly better customer service each time a customer walks through the door.

Look for brands that provide extensive upfront training as well as ongoing programs to make sure you’re equipped with both the knowledge and tools needed to deliver ever-improving customer service. Also, look for brands that welcome feedback from franchise owners and use it to develop innovative techniques and tools to improve customer service across the board.

No. 3: A Focus on the Community

The nature of a franchise business is that it is local – local franchise owners serving local consumers and local businesses. When you take on franchise ownership, you have to make a point of becoming entrenched in the community you serve. Look for franchise systems that understand this responsibility and want to help their franchise owners strengthen their communities from within. The best franchise systems understand the importance of local service and allow individual locations the flexibility to adapt their business to fit the needs of the people in their communities.

Finding the Franchise Brand That’s Right for You

Becoming a successful franchise owner requires a strong set of core values – both personally and organizationally. As you go through the process of finding out which franchise system is right for you, make sure the business’ values are well-established, well-communicated, and—perhaps most importantly—well-aligned with your own.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.