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The Importance of Focusing on the Future When Owning a Franchise

The Importance of Focusing on the Future When Owning a Franchise

Learn about why it is important to focus on the future when owning a franchise.

Owning a franchise business allows you to showcase your entrepreneurial acumen without the risks associated with starting a company from scratch. Like any business venture, however, owning a franchise isn’t a sure thing. To achieve long-term success in franchising, you need to plan well, work hard each day and focus on the future every step of the way. If you’re about to start down the path of owning a franchise, here’s a list of items to consider to help you in this endeavor.

10 ingredients for long-term franchising success   

No. 10: Choose the right brand

Future success is contingent on the choices you make at the beginning of the journey. If you’re considering owning a franchise location, it’s crucial to select the right brand to invest in. Your best chance at long-term success is choosing a franchise system with a track record of proven success, a sustainable business model and a solid vision of the future.

Take the time to identify the right franchise system for you. As you research potential franchises, make sure to ask about each brand’s growth potential, financial stability and plans for the future. If a brand has experienced stagnant franchise growth, lackluster financial reports or little industry recognition, that says a lot about their future potential.

No. 9: Follow the brand’s system

Once you’ve selected the right brand, follow their system. As a franchise owner, you’re going to have to follow guidelines set forth by the brand. If you didn’t have a system to follow, you wouldn’t be a franchise owner; you would be an independent small business owner. But if you choose the right franchise system, rules are a good thing – they make up the structure that’s helped the brand shepherd hundreds or even thousands of successful franchise owners.

No. 8: Find a brand that supports you

Most of the top brands in the franchise world offer basic support like training, technology and marketing. But the best franchise brands cultivate a network of cooperative owners willing to support and help one another. Finding a brand with that kind of camaraderie is a great step towards future success owning a franchise. It’s important, however, to give as much as you receive by becoming an active participant in the support system.

No. 7: Choose the right location

Owning a franchise means your business will be one of many brand locations across the country (or world). While most franchise systems make sure not to oversaturate markets with locations, there’s a chance your service area could overlap with your fellow franchise owners. To make sure demand isn’t spread too thin in your community, set up shop in a location where there isn’t an abundance of businesses offering your products and services but still has a large enough population of customers that need them.

No. 6: Hire employees you can trust

Owning a franchise is a terrific way to run a business with the support of an established system. That doesn’t mean, however, that you need to run every aspect of that business. Set yourself up for long-term success while shielding yourself from burning out by hiring employees you can trust and who care about your business. Staffing your franchise location with a solid group of loyal employees will allow you to delegate operational tasks so you can focus on the big picture (and, maybe even take the occasional day off).

No. 5: Support your employees

When focusing on the future of your business, hiring exceptional employees is just the beginning. The long-term health of your business is contingent on your ability to nurture those employees and provide the support they need to grow as individuals. To help with this, look for franchise systems that provide continuous training for employees, and reward deserving individuals with raises and promotions.

No. 4: Market your business

The long-term success of your business relies on nearby consumers knowing you exist. Focus on the future of your business by developing a holistic marketing strategy focused on:

  • Generating awareness of your business – e.g., promotional tactics like coupons, mailers and free samples
  • Providing local consumers with the information they need – e.g., marketing collateral like flyers and website landing pages to explain your products and services
  • Engaging customers after they make a purchase – e.g., rewards programs and social media marketing to foster relationships between you and customers

Marketing is all about finding the campaigns and tactics that drive the most value for your business. Follow these steps to set your marketing campaigns up for success:

  • Identifying your goals and objectives
  • Devise a plan to achieve those goals
  • Monitor the performance of your campaigns
  • Optimize your campaigns based on performance

No. 3: Create long-lasting relationships

Building relationships with the community you serve is a critical step for long-term success when owning a franchise. When the people in your community know that you’re invested in them, they will be much more likely to support you. Get involved with your community by sponsoring little league teams, supporting local organizations or donating to local events.

Another terrific way to build relationships in the community is by supporting local charities. Many franchise systems have relationships with national charities that work at the local level. This allows you to embrace a major tenet of the franchise brand while also helping people in need in your community.

No. 2: Evolve your business

The ability to adapt and change is essential in entrepreneurship. The rapid pace of technology, variable economic conditions and evolving consumer needs are a constant challenge for any business owner. As a franchise owner, major operational changes – as well as innovative product and service offerings – will often come from the brand. Your responsibility is two-fold:

  • Adapt to changes from the brand to provide your customers with the most up-to-date products and services
  • Identify opportunities to employ innovative techniques at your location and share your successful efforts with your franchise system

No. 1: Deliver amazing customer service every day

Here’s why this is the No. 1 ingredient and the last item on the list: it’s the most important thing you can do to achieve long-term success and the most important takeaway from this post. If you’ve chosen a brand that provides you the support you need and offers products and services people want, exceptional customer service should come naturally. But it’s up to you as the franchise owner to make sure that everyone who walks through your doors receives the same amazing customer service.

If you deliver amazing service every day, your customers will keep coming back and they’ll encourage their friends and family to do the same. When owning a franchise or running any type of business, there’s no better ingredient for long-term success than happy and satisfied customers. 

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.