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6 Characteristics of a Strong Franchise Brand

6 Characteristics of a Strong Franchise Brand

Learn about the characteristics of a strong franchise brand and how they make The UPS Store one of the best franchises to own.

Many entrepreneurs dream of owning their own business but feel daunted by the challenges of starting a company from scratch. Getting new products and services ready to go to market, gaining brand awareness and developing operational systems are among some of the many hurdles new business owners face. However, the franchise business model allows owners to circumvent these difficulties and avoid many of the mistakes start-up entrepreneurs make. In franchising, franchise owners (franchisees) partner with a corporate brand (the franchisor) to open a business. The franchisee pays a fee in exchange for the right to sell the franchisor’s products or services and conduct business using their method of operation.

Franchising provides more security than starting an independent business, but some franchise systems are better than others. When it comes to selecting the best franchise to own, minimizing risk is key. Owning a The UPS Store is a great opportunity for those who desire to run their own business while being backed by the support of a successful brand. In fact, The UPS Store has been ranked among the top franchise opportunities by Entrepreneur magazine for 31 consecutive years. This year marked our fifth year in the top five overall, jumping two spots to rank third while remaining in the top spot in the postal and business services category. Our competitive pricing model, flexible financing options and lower financial requirements are just a few of the factors that make The UPS Store one of the best values among franchise brands. But being a top-rated franchise opportunity is about more than cost. It’s about the strength of the entire system. Here’s a look at a few of the characteristics that make The UPS Store a strong franchise brand.


With over 40 years of franchising experience, The UPS Store has helped thousands of franchisees build something they can call their own. Our franchisees come from all walks of life, from young entrepreneurs to retirees. We’re proud to support many veteran, women and minority-owned businesses in our franchise system. As a way of thanking veterans for their service to our country, we offer them discounted franchise fees for opening a new The UPS Store location. We believe in empowering minorities as well, which is why we introduced an incentive program to contribute to the growth of minority-owned businesses. 

Our experience and proven track record provide security for our franchisees. We believe in continual optimization to improve efficiencies to help our franchisees launch, grow faster and achieve even higher levels of success.

Growth Rate

Growth is the gateway to building a stable infrastructure that supports the success of all locations within a franchise system. When our first center opened in October 1980, it was a whole new category of business. By 2002, our footprint had more than doubled. Now, with nearly 5,000 locations across the country, The UPS Store has grown into the world’s largest network of retail shipping, postal and business service centers. And we’re not done yet. We are committed to continually reinforcing our strengths to ensure continued growth for years to come.

Whether potential franchisees are interested in buying an existing store that’s ready for business or prefer to build out a new location in an open market, The UPS Store has franchise opportunities available throughout the U.S.

Brand Awareness

Despite our continued growth, some things will never change: our commitment to delivering an exceptional customer experience, dedication to service, and a focus on supporting small business in our communities. Every The UPS Store franchisee embodies these brand values; customers know what to expect when they walk through the door of any The UPS Store center. This level of brand awareness is an important and powerful advantage of franchising with The UPS Store.

As a nationally renowned brand, we’ve received accolades and awards from many different business organizations and media outlets. This recognition is a testament to the growing power of our brand strength, making The UPS Store one of the best franchises to own.


Our relationship with franchise owners doesn’t end when the franchise agreement is signed. We’re in it for the long haul. Owning a The UPS Store is like being part of a family dedicated to helping its members achieve success. We are committed to our franchisees and support them every step of the way. And it’s not just the corporate team. The UPS Store is a network of store owners that believe in collaborating with fellow franchisees to learn from one another. Whether it’s advice for handling a specific challenge or brainstorming new ideas, our franchisees love to help each other succeed.

Franchising is a relationship business. Communication and collaboration are key components. From our toll-free help line to newsletters to an annual convention, we provide numerous opportunities to interact and share knowledge.

Training and Ongoing Support

At The UPS Store, we understand the importance of investing in training and ongoing support to keep our brand strong. Our comprehensive four-phase training program enables franchisees to get their store up and running quickly and efficiently while adhering to brand guidelines. The UPS Store franchisees are given all the tools and training needed to pave the path forward to a successful store opening and continued operation. Business fundamentals as well as store operations, technical systems and print services are covered through a combination of online and in-person coursework in addition to hands-on in-store experiences.

We also work hard to continually support our franchisees by investing millions of dollars in ongoing national advertising and marketing campaigns including television, digital, print and radio. In addition, regional and local advertising campaigns help communities learn about the valuable products and services provided by their local The UPS Store. Public relations support and turn-key marketing tools are also available to help franchisees promote their store. We understand that local marketing is essential for a store’s success, that’s why we’re ready and willing to help in every possible way.

Innovative Products and Services

Innovation and adaptability are good indicators of a strong franchise brand and The UPS Store is proud to provide both. Technology has been changing at a rapid pace, and we’re committed to staying on the forefront of trends to allow our franchisees to meet the growing needs of their customers. We’re continually evolving and innovating to stay ahead of the curve and provide cutting edge solutions that create long-term growth options for our franchisees.

The UPS Store continues to move forward despite significant changes in the marketplace. The last year has been full of challenges and uncertainty. But, as an essential business The UPS Store adapted quickly in order to continue to provide the critical services our customers rely on every day. This flexibility is key to providing support that helps small businesses and communities persevere.

A strong franchise brand not only attracts customers but is committed to fostering the success of its franchisees. Over the last four decades, The UPS Store has worked hard to build a reputable brand and financially viable network. Candidates who are interested in taking the next step towards owning a The UPS Store should contact our franchise development team to learn more.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.