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Why Franchising is Better Than Starting a Business From Scratch

Why Franchising is Better Than Starting a Business From Scratch

Learn about the differences between starting a business from scratch and opening a franchise business.

Starting a business is an exciting venture. You get to be your own boss and call the shots with greater flexibility to control your work-life balance. But what’s the best way to launch into business ownership? Should you start your own business from scratch or buy a franchise? The short answer – it depends. Each has its own potential pitfalls and benefits. Which is best for you depends on your own personal values, goals and objectives. Here’s a look at a few of the differences between building your own business from the ground up and opening a franchise business.


Starting your own business can cost less than investing in a franchise, but most new businesses still require a decent amount of startup capital. Financing can be a big hurdle to clear and takes a lot of legwork. You may need to get funding from several sources requiring you to sell your idea over and over again. If this is your first time attempting to go into business for yourself, it can be difficult to anticipate how much money you will actually need to get your idea off the ground.

Franchise opportunities are available in a range of prices. When you buy a franchise, costs are outlined in the Franchise Disclosure Document. All upfront costs associated with opening the business and ongoing fees throughout the term of the contract agreement are included. An estimate of expenses to build out and equip the business as well as the reserve capital needed for the first three months of operation are included. Franchisors may also offer funding options themselves or may have a partnership with a financial institution to assist with financing.


For many entrepreneurs, the idea of being in control of every detail and decision is appealing. You get to develop your own products and services, decide what equipment to buy, choose your own suppliers, determine your own operating system and hire and train your own employees. You have complete autonomy over every aspect of your business.

When you buy a franchise, you pay a fee to open a business under the franchisor’s name and must adhere to their specifications and guidelines. This often includes your location, pricing, hiring and day to day operations. Each franchise brand has their own nuances and procedures, but the basics are the same. You’re given a guideline from start to finish. However, this lack of independence is offset by experience. Not only are you buying a business, but you’re buying an established and proven model along with the tools and resources you need to be successful. Most seasoned franchisors also provide training and guidance in addition to marketing and advertising support to help their franchisees promote their business.

Growing Your Brand

Starting a business from scratch requires building your own brand. It takes time to generate brand awareness, establish a reputation and develop a loyal customer base. A solid marketing plan that extends beyond launch to promote your brand is as essential as providing a quality product or service. Growing your brand as well as a profitable customer base often takes a considerable amount of time as an independent entity. It takes a lot of hard work and commitment, and the effort is essential to keep your business moving forward. 

While you lose some independence as a business owner when you join a franchise network, you may have a quicker road to a return on investment. Along with the franchise name, you’re capitalizing on brand equity. You’re unable to make many changes, if at all, to the established business model of the franchise, but the tradeoff can be a faster increase in profit. Customers who patronize your business already know what to expect with product selection and quality because of previous experience with the franchise brand. You still have to acclimate new patrons to your location, but your affiliation with the franchisor provides a ready-made level of trust.


Every business has its challenges. Proactive problem solving and willingness to adapt are key. Startup owners must build their own support network of trusted mentors for advice. Ultimately, they must rely on their own skill to work through issues and get their business back on the right track.

Franchise owners have the support and guidance of the franchisor and entire franchise network. When you open a franchise business, you are never alone. From troubleshooting help to expert advice from someone who knows your business, franchising comes with a built-in safety net.

Your Own Path

Nothing in business is a sure thing. Whether you start your own business or invest in a franchise, there are no guarantees of success. Both require a lot of hard work, passion and drive. As the business owner you set the tone for the establishment you run, no matter whose name is on the door.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.