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How to Launch a Franchise

How to Launch a Franchise

Learn about these 6 steps to launching a franchise in 2018.

Do you dream of owning your own business or franchise location? If so, you’re not alone. There are more than three-quarters of a million franchise establishments in the United States. Owning a franchise location is a great approach to running your own business that reduces the risks that can be encountered when starting a business from scratch.

Many franchise brands have systems in place to help new owners launch their new locations, but that doesn’t mean it’s always easy to know where to start. At The UPS Store, we understand the first step can be the hardest, so we put together this guide to help new franchise owners get up and running.

6 Steps to Launching a Franchise in 2018

Step No. 1: Decide which franchise system is right for you

Buying a franchise can be one of the most rewarding business decisions you will ever make. However, it’s important to make sure you choose the right franchise for you. Here are a few tips to help you make the right decision.

  • Start with the industry or field you’re most interested in. You don’t have to have experience in that industry but it’s important to be passionate about the work.
  • Look for industries that have plenty of consumer demand to help make your business successful but aren’t overly saturated by competing brands.
  • If you have an idea where you want to set up shop, research the franchise brand to make sure they have availability in that market.  
  • Narrow down your choices to franchise systems with well-recognized brand names, stable fiscal performance and established support systems.

If you’ve narrowed down your options and are wondering if The UPS Store is right for you, here are a few benefits to help make that decision easier.

  • The UPS Store is consistently one of the top franchise brands according to Entrepreneur Magazine’s Annual Franchise 500 list and has been named the best brand in the category “Postal, printing, communications and business services” for 28 straight years.
  • The UPS Store has a world-class training program for new franchise owners. The extensive on-site and in-house training programs have been honored with the American Society of Training and Development’s PEAK Award.
  • The UPS Store is a well-recognized brand and runs national advertising campaigns to increase brand recognition, along with local marketing initiatives to increase awareness within your community.
  • The UPS Store provides dedicated support resources to help you open, operate and grow your business. If you need help, just pick up the phone and our technical support team is ready to help. We also offer networking opportunities to help franchisees stay abreast of industry trends and learn the newest strategies for running your business.
  • The UPS Store offers multi-unit opportunities with the potential of reduced franchise fees and specialized training. In fact, more than half of the franchisee network owns more than one center.
  • The UPS Store franchisees provide professional services and excellent customer support for businesses in their communities. Businesses regularly need these types of services (printing, direct mail, packing and shipping) and our dedication to customer service keeps them coming back time and again.

Step No. 2: Apply for approval to open a The UPS Store

Every franchise system has a unique method for helping new owners get started. The UPS Store offers a simple four-phase process that starts with the inquiry phase where you’ll receive invitations to attend a national webinar and complete an application. Then, you’ll move on to the application phase where you’ll go through an opening interview, sign a franchise disclosure agreement, submit your financials and complete an executive interview. In the next phase, funding, you’ll sign a letter of intent, provide an initial application fee and, if everything looks good, you’ll receive a letter of approval. In the last phase, booking, you’ll get your location up and running – which we’ll cover in more detail below.

Step No. 3: Determine how you’ll finance your new franchise location

Launching a new franchise location is a major investment and it’s important that the brand provides the support and resources necessary to help franchisees create success. The UPS Store partners with Guidant Financial to offer a full suite of financing options for qualified franchisees. Prospective franchisees can check to see if they’re qualified with this innovative tool from Guidant Financial. Within two minutes, you’ll know your maximum funding amount, funding options and which programs you’re preapproved for.

The UPS Store also offers special programs for veterans and store in store locations.

Step No. 4: Selecting a site for opening a The UPS Store and negotiating a lease

The UPS Store works closely with new franchise owners to determine the best geographic territory for new locations and has plenty of available markets across the country.

Here are the criteria The UPS Store looks at when finding ideal locations for franchisees:

  • A strong grocery store anchor or center with a tenant mix that includes national brands
  • Strong signage placement opportunities
  • Great visibility from major roads or anchors
  • A parking lot with ample spaces that’s easy to enter and exit
  • Strong demographics

Once we find the location that’s perfect for you, our Franchise Development team will help you negotiate the terms of a lease, design the store and get it ready to open.

Step No. 5: Complete comprehensive brand training

Along with helping to get the business ready for you, The UPS Store will also provide the training to get you ready for the business. The UPS Store offers a comprehensive training program consisting of these four phases:

  1. Web-based training: Online training to provide new owners a solid foundation of store operations and business acumen.
  2. In-Store Experience I: In-person training focused on store operations and technical systems at a The UPS Store Certified Training Center.
  3. University Business Course and Print Services Training: An interactive workshop focused on business acumen, human resources, sales and marketing, operations and financial management.
  4. In-Store Experience II: In-person training reviewing store operations, technical systems and print services.

Step 6: Continue to grow your business

To succeed in today’s fast-paced digital world, franchise owners need to constantly evolve – mastering the newest strategies and tools of the trade, staying up to date with the latest industry trends and finding innovative ways to reach consumers. The UPS Store helps franchise owners grow and keep learning by:

  • Offering networking opportunities including area meetings, regional conferences and a national convention.
  • Continuously innovating to help you better serve your customers with new products and services.
  • Marketing your franchise at the local level to gain and retain customers in your community and advertising at the national level to build brand awareness.

If that process sounds good and you’d like to get the ball rolling on opening your own The UPS Store, contact us to get started. If you still need more information before you decide, make sure to check out one of our weekly webinars or upcoming live events

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

See the Full Testimonial

Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

Learn More About Marie

Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.