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Game Plan for Franchise Success – 5 Ways to Boost Your Business

Game Plan for Franchise Success – 5 Ways to Boost Your Business

Being a franchise owner allows you to set your own goals and carve your path to success. Read about the 5 ways to boost your franchise business.

As a franchise owner, you can set your own goals and forge your own path to prosperity. Franchise opportunities allow you to grow your earnings and business with a support system already in place, and there are a number of steps you can take to help ensure you’re successful.

An efficient way to boost your business is by focusing on your local marketing efforts and getting your name out there. At The UPS Store, we know a thing or two about helping franchisees market their business (you don’t make it to No. 4 on Entrepreneur’s Franchise 500 list without being able to help your franchisees grow) which is why we put together this list. We wanted to share the best ways to increase a business’ local visibility while driving more leads, store visits and sales.

Our 5 tips on how to start your own franchise down the path to success

No. 1: Leverage Social Media

Social media is a quick, relatively easy way to get in front of a very large number of potential customers, especially local ones. According to Statista, 81 percent of the U.S. population had at least one social media account in 2017. You’ll want to do a bit of research and see which sites and formats are most popular with your target audiences. Then make sure your business has a profile or listing on those sites and posts interesting content regularly.

If you have a major event like a sale or other content that your customers would find valuable, think about sponsoring a post or two to boost impressions and clicks. Just keep in mind, users are more likely to interact with posts that have images or videos and a strong message. Test a few types of messages to see what works best for you and your business and keep testing to optimize your messages as much as possible.

No. 2: Get Online Reviews

Online reviews can be challenging. Some business owners are hesitant to ask pleased customers to write a review for fear of seeming pushy and many are unsure about how to address negative reviews. This type of feedback is important, though, as 85 percent of consumers trust online reviews as much as a personal recommendation from a friend or family member.

Talk with your customers. Let them know you value their business and would appreciate their feedback if they have a moment to share their experience online. If you receive a negative review, address the concern as soon as possible. Be transparent about your efforts to rectify the issue problem or concern and take responsibility where you should. Reviews are about building trust. Covering up or ignoring negative responses can send the message that you have something to hide or that you don’t care about all customer experiences.

No. 3: Provide Exceptional Customer Service

To get great reviews, you need to provide great customer service. Before the sale, during the sale, and after the sale, you and your employees should be working to ensure quick, accurate and friendly service. One way to make certain this is happening is to train your employees well from the beginning. If you’ve been wondering how to start your own franchise, this is where it all begins – providing exceptional service to every customer that walks through your doors. As a franchise owner, take advantage of employee training programs Franchise training programs are designed to make sure your employees have the knowledge they need to keep your sales moving and your customers happy. After the sale, when it makes sense, send a thank you note to your top customers or give them a shout-out on social media to show you appreciate their business.

No. 4: Keep Up With Local News and Events

Local events or big news stories should be used to your advantage. Targeted marketing efforts can pull in customers who are in town for an event or bring in locals who wouldn’t normally have a need for your product or service. Restaurants, personal services and hospitably franchises should pay attention to big entertainment events, while service businesses should watch for conventions or other gatherings that will create a need for their services.

Use social media and hyper-targeted marketing strategies to get your ads in front of those people at or near the event. You should also check into available event sponsorships to get your name directly in front of attending patrons.

No. 5: Pound the Pavement

Not all marketing has to be online or via other electronic media. Get yourself or an employee out and meeting with other local businesses that could utilize your product or services. Meeting with business owners or managers in person can keep you top of mind when they’re in need of your service and you can let them know the benefits of working with someone right in their own town.

Keep these basics in mind and use your customer’s needs to guide your decisions, and you and your franchise will be on your way to winning the franchise game!

Have you been asking yourself “what can I do to learn how to start my own franchise?” Well, help is here.

Contact The UPS Store today to learn more about our franchise opportunities.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.