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Sheryl Ross on the Benefits of Starting a Franchise - The UPS Store

 Sheryl Ross on the Benefits of Starting a  Franchise - The UPS Store

Learn about the benefits of starting a franchise from multiple-center owner Sheryl Ross.

Sheryl Ross has been a part of The UPS Store franchise network for almost two decades. During her time with The UPS Store, Sheryl has steadily grown her business and now owns four centers in California.

Before starting out as a franchise owner, Sheryl was an insurance account manager for a school district. This experience gave her a unique perspective on the needs of her current customers. 

“I was my customer, I was the one that was on the road and my office was in my car,” Sheryl said about her previous career. “That's who I was and now I'm at the opposite end of it.”

Recently, Sheryl reflected on her journey of opening a franchise and becoming a multiple-center owner (MCO) with The UPS Store. Below is a summary of Sheryl’s conversation (some parts have been edited for length and clarity).

How starting a franchise has changed her life

Owning my own business has changed my life dramatically. It gives me freedom, it gives me stability. I've had some tragic things happen in my life that I'm able to take care of with my family and not worry about my day-to-day job. It’s a blessing to me, to be where I'm at today owning my own business with The UPS Store franchise network.

Why she wanted to own more than one franchise location

I decided to become a multi-center owner to make more money. The only way I could see to make more money was to put more things in place. And that's what I did – until I decided how much money I wanted to make, then I stopped.

Why she loves owning multiple The UPS Store locations

I own four stores and I'm very proud of each of them. Owning multiple units gives me a competition for each new location I open. To be able to reach for new sales goals and be recognized for this achievement within the franchise network. Three of the four stores that I own are in the top four sales-level categories and my fourth store will be there this year. So that gives me the drive.

And then to have my employees and just knowing that you're helping people and that you're there for them. I love it, I could own ten stores or twenty if I had the time.

On the freedom afforded by owning multiple centers

I go to work when I want to go to work. If I don't have time to make it to a specific location, I have a competent staff in place to handle the day-to-day operations. I love it. I have grown my business where I am not the sole provider in that business – I have employees that I oversee. I learned that through the MCO training I went through and I've put that in practice and I am a happy, grateful franchisee.

On the importance of delegating

I think the benefits of owning multiple franchise locations is that it allows you to have a little bit more freedom. You can't be at every store at one time, so you have to really be disciplined and trust your employees.

Entrepreneurs don’t always like giving away control. But in order to grow, you need to delegate some tasks to free up the time to focus on the bigger picture.

On what prevents franchisees from owning multiple centers

What holds single-center owners back, I feel, from owning multiple centers is fear. It's the fear of "I have one center, I'm doing OK. Do I really want to add another one? And, what if that new center doesn’t do as well?"

That is a big fear. That was my fear. And also the fear of losing control. When you're a business owner of a single location, you are it. You’re the location. You're the face. You're everybody. When you have multiple centers, you can't be that.

Letting go of control is a big hurdle for entrepreneurs. But once you get past those two fears – those were my two fears – and once I got past it, it was easy. It was easy because you have staff, you're not in it by yourself, and you have a great franchise network with The UPS Store.

On what makes her business successful

My locations are successful because The UPS Store brand is a great brand. The brand alone brings so many people through my doors… When I became a franchise owner, my sales increased dramatically for three years.

The other piece of my success is the network of franchise owners. We’re independent business owners and working together makes us more successful. I think we take so much pride to take care of the brand and deliver our world-class customer service. I am so into customer service.

How she grows her business

I'm currently the president of our local group of centers, called a co-op, and I also advertise for my individual locations. I advertise using Every Door Direct Mailers (EDDM). We go out to chamber events. We have our own events inside our stores. Right now, we're doing a huge shred event through our co-op.

To get people back into the store, we advertise a lot by word of mouth, with bounce-back coupons where every customer leaves the store with something to bring them back – and through whatever our means allow at the time.

How The UPS Store franchise system helps her grow her business

A big way that The UPS Store franchise network has supported me in becoming a multi-unit owner is through technology. I think our technology's great. Our systems that are in place are great.

When I'm buying a new franchise center, the team from headquarters is there to help walk me through the buying – what to do, what not to do. They help design our stores the way we want them and it's great. I can pick up the phone and talk to someone if I need help. If I have a concern about something operationally, they're there for me and I know that – and it's a great comfort that I'm not out there by myself.

On helping small business owners

How I support our small businesses, I think it's very important we all work together because I'm a small business. I am there to help our small business customers look bigger. I want to help them be successful, to help them build larger client bases. We put all that in front of them and help them with whatever decisions they make.

Right now, I have two subscription businesses that we do everything for. They bring it in, we print the cards, we separate everything and just try to make their job a lot easier. They can focus on what's important to them. Packaging and printing are not for every business owner. It is our business, and I want that business to come to me for those services.

Her advice for potential franchisees

I would recommend to anybody that wants to own their own business to become a The UPS Store franchise owner. In this franchise system, you will have support. You will have a lot of support. And you have people you can talk to. You’ll have your business plan and goals, and you can go as little as you want or as far as you want. The platform is open and it's up to you to create it. That's exciting!

Other franchise systems don't provide the same level of support. Sometimes, others franchise businesses take the money but they don't do a lot. I've talked to other business owners that are in franchise networks and they are so upset because they don’t have the support and not all of us know what to do when we get here. Some of us went to college, some of us didn't. I didn't go to college, I learned by the hard-knock school and I'm loving it.

Looking to the future

I plan to be part of The UPS Store franchise until I am unable to work anymore.

I have a lot of employees that would like to buy my business. So that’s my long-term goal. To help these young women become entrepreneurs and be able to buy a business where they have worked. Where they know the business and where they will have a better life because of it, just like I have. And I get to pass that on to them.

Interested in starting a The UPS Store Franchise? Contact our franchise development team to get started.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

See the Full Testimonial

Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.