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5 Keys for Success When Opening a Franchise Business: The UPS Store

5 Keys for Success When Opening a Franchise Business: The UPS Store

Here are five tips for maximizing the success of franchise opportunities when opening a franchise business.

Passion, drive and an entrepreneurial spirit are critical for the success of any business. Although franchising provides a unique opportunity to jump into business ownership with the support of an established brand and a proven business model, success is not guaranteed. If you’re thinking of opening a franchise business, consider these tips for maximizing franchise success.

Find the Right Franchise

One of the most common mistakes made when opening a franchise business is committing to a brand before thoroughly investigating the business. Franchise opportunities come in all shapes and sizes and there’s no shortage to choose from, making it imperative to conduct extensive research to find the right fit for you.

Start by considering your skills, interests and what motivates you. Determine what you want to accomplish with the business, and of course calculate the amount of financial resources you have available. Then, use portals like Entrepreneur and FranchiseGator to browse franchise opportunities that align with your needs. Each listing provides a business overview that includes helpful information like franchise benefits, testimonials, startup costs and funding options. To help determine if the franchise is worth the investment and get a better idea of what ownership is really like, talk to existing franchisees.

Stick to the System

Franchise opportunities rely on by-the-book execution of a business plan, adherence to proven systems of operation and a willingness to follow direction. To get the most out of the franchise business model, resist the urge to innovate and make changes to the business. Not only does it violate the franchise agreement, but it could jeopardize the brand reputation and put your investment and that of your fellow franchisees at risk.

Take advantage of every training opportunity. Learning the business, including the company’s best practices, can pay huge dividends in the form of happy customers. Strive to execute the franchisor’s systems as precisely as possible. Then review and evaluate your performance on a regular basis to ensure those best practices become the standard of operation for your franchise.

Network with Other Franchisees

Networking with other franchisees is a great way to learn from one another. Look for a franchise system that fosters collaboration and camaraderie. The group of franchise owners should feel like a family rather than competitors, and enjoy seeing each other succeed. Your fellow franchisees can be some of your best supporters and an excellent resource when you have questions or just need to talk with someone who understands. Seek out and follow the advice of others to take advantage of what they’ve found does and doesn’t work.

Be sure to stay in communication with the franchisor as well to take advantage of their ongoing support and guidance via newsletters, emails, phone calls, training classes, regional meetings, conferences and conventions.

Build a Strong Team and Deliver Excellent Customer Service

The quality of your team will determine the success of your business. Good help is hard to find - great help is essential. When opening a franchise business, it’s important to take the time to find the best possible candidate for each position and use a hands-on approach to provide training and support. Train and retrain regularly and ensure every employee’s performance is on par. Lead by example. If you willingly do whatever it takes to get the job done, with an enthusiastic attitude, employees will often follow suit.

Your staff is the primary link to your customers. They are the front line that creates the customer’s perception of your business. Treat your employees well, invest in their training and provide strong leadership with plenty of motivation and they will treat your customers well. The day-to-day work of your employees, their commitment to the business and level of customer service they provide are all critical to the success of your franchise.

Get Involved with the Community

Giving back to the community your franchise serves can take many forms, such as sponsoring a Little League team, supporting a youth or civic group or activities to improve the quality of life for those less fortunate. While community involvement is an end in itself, it also builds goodwill and loyalty, engages and attracts customers and ultimately helps grow the brand. Customers like to patronize businesses they feel support them.

Some franchisors feel so strongly about community involvement that giving back is part of their culture. When looking for opportunities to get involved, think about the kinds of causes that are important to your customers. Join organizations that support those causes and watch for opportunities to volunteer while creating visibility for your business. Check community calendars for upcoming events; most will want sponsors. There could also be an opportunity to provide promotional items (pens, t-shirts, water bottles, etc.) that will be given to participants. Watch for “in-kind” opportunities that allow you to donate your products or services and also keep an eye out for trade shows or expositions to attend.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

Entrepreneur's Franchise 500 Ranked #4 in 2023 badge

Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.