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Franchisor Support – What to Expect When You Buy a Franchise

Franchisor Support – What to Expect When You Buy a Franchise

Find out what types of support you can expect to receive from the brand when you buy a franchise. 

Buying a franchise provides many benefits, and the support and backing of an established brand is one of the biggest. However, it’s important to note that the level of franchisor support varies greatly depending on the industry, size and financial capabilities of the franchisor, franchise type and other factors unique to each franchise system. The support and services you can expect to receive should be clearly outlined in the franchise agreement. In general, look for a franchise that’s dedicated to helping its franchisees achieve success, openly shares its expertise and offers support in a number of areas such as those described below. 

Financial Assistance

Some franchisors offer their own financing programs and those that don’t typically help facilitate the financing process.

One of the most basic ways a franchisor can help is by joining the SBA registry. This expedites the loan process because once the franchise agreement is approved for use it does not need to be reviewed for each franchisee’s application. Another simple way franchisors can help is by providing a bank credit report to your lender. This document contains important details lenders need to make financing decisions.

Franchisors often have a list of creditors previous franchisees have used to secure funding and some have established strategic relationships with specific lenders. Although you must still meet certain standards to qualify, it can be easier to get financing from them. 

Regardless of the type of financial assistance provided, make sure you understand exactly how it will impact you. 

Site Selection and Development

One of the most important elements of a franchise business with a brick-and-mortar location is site selection and development. Some franchisors may select the location for you while others will provide guidance for finding a suitable spot.

Once you’ve found a site, the franchisor will likely need to approve it. After that, you’ll be expected to develop the space to meet the brand’s requirements for things like layout, décor, signage, furniture, fixtures and equipment. All work will need to comply with local building codes as well.

Franchisors typically provide some level of building support. This could range from construction guidance and planning and a list of sources for obtaining equipment, décor and other items you will need to purchase or even include help with the logistics, ordering and delivery of materials.

Training and Operational Methodology

Training is essential for you to learn how to successfully operate your franchise business. At the very least you should receive a detailed operations manual that establishes the rules, standards and specs and defines specific job responsibilities and tasks. Instruction for completing the main processes and protocols and performance and management standards should also be included.

Depending on the business, some franchisors provide extensive training that may be conducted in a classroom setting, at corporate headquarters, an alternative training facility or on-the-job. Some franchisors may also provide pre-training modules on their intranet or require franchisees to complete classes and obtain certifications from third parties.

Keep in mind that although the cost of training is usually included in the franchise fee, you will be responsible for travel and lodging expenses.

Ongoing Support

When you buy a franchise, you will likely be assigned a field support consultant whose role is to help you improve the performance of your business and ensure you are adhering to the brand standards. Assistance with supply chain management, training on new products and services and marketing support is typically provided by headquarters staff. Administrative and technical support as well as guidance for handling employee issues, insurance requirements and other operational matters is often provided as well.

Franchisors also typically have regional meetings or system-wide conventions that allow you to meet with the franchise management staff, fellow franchisees and vendors. These events are helpful for networking, learning about new developments and receiving advanced training. In addition, many franchise systems also have an intranet or internal communication system to make it easier for franchisees to share advice and learn from one another.

Advertising and Marketing

Effective advertising and marketing are critical. The best franchise brands initiate corporate funded campaigns to drive brand awareness and assist franchisees with their local efforts.

The franchisor should provide guidance and assistance with the grand opening, market introduction and initial promotion of your location. During the term of your franchise agreement, you may be required to do a certain amount of individual advertising or collectively advertise with other franchise locations in your market area. Most franchisors also require their franchisees to contribute to a brand advertising fund that is used to support marketing efforts for the entire franchise system. The amount you will need to invest will be specified in the franchise contract.

Before you buy a franchise business, it’s important to ensure you understand the support you can expect to receive. Keep in mind if a certain element of support isn’t mentioned in the franchise agreement, it’s likely not included. It’s also a good idea to talk to fellow franchisees in the network to find out how effective the franchisor is in providing the support it promises.

2023 Entrepreneur's Franchise 500 Top Rated for Veterans badge

We Proudly Support Our Veterans

Participating partners with the VetFran program, The UPS Store offers qualifying veterans $15,000 off their franchise fee to start their new business. To learn more, contact The UPS Store Franchise Development Team.

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Ranked for over 30 Consecutive Years

The UPS Store has been ranked #1 in the postal and business services category for over 30 years and remains in the top 5 overall for the seventh consecutive year according to the Franchise 500 list.

Kristin Howard

Franchisee, Michigan

The reason my husband and I decided to go into franchising and specifically with The UPS Store, is the different opportunities we're given with the business. The UPS Store has name recognition as well as opportunities to expand.

Debbie Adams

Franchisee, Kentucky

What I enjoy most about being a The UPS Store owner is working with my customers. We are the solution specialists for our customers.

Jim George

Franchisee, Illinios

My favorite part about The UPS Store network is the camaraderie with other franchisees. Everybody loves to help everybody else. You’re really part of a family.

Greg Murray

Franchisee, Florida

The interesting thing about The UPS Store is that when a customer walks through the door there's an extremely high probability that they're coming there to do something that is important to them. So at the end of the day, what we do for customers is very important and they are trusting that we are going to do it well.

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Mariana Huberman

Franchisee, Washington, D.C.

One of the things that I love about The UPS Store franchise system is that you're not ever in this by yourself. The franchisees of The UPS Store network are great.

Heidi Morris

Franchisee, Colorado

The thing I enjoy most about being a The UPS Store franchisee is I get to get up, go to work and know that I'm helping other business owners succeed in what they're doing.

Bob Brown

Franchisee, Tennessee

Owning a The UPS Store franchise has changed my life because it's finally given me the opportunity to engage my customers and my staff and be able to take real pride in what I do. As a franchisee, we get faced with solving peoples' problems every day and we do everything we possibly can to try to help.

Marie Jensen

Franchisee, Oregon

My favorite thing about The UPS Store is the variety. I love the variety of customers, I love the variety of services; getting to know the customers, meeting their needs, finding out how we can help them accomplish what they need to accomplish and seeing how happy they are. That makes me ecstatic.

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Tad Mollnhauer

Franchisee, Florida

With the products and services that The UPS Store provides we can make a difference in people's lives and that is the best reason for being a The UPS Store owner.

Joy Batchelor

Franchisee, Idaho

What makes being a The UPS Store franchisee worthwhile at the end of the day is the customers. The customers treat us like we're family.

Paul Erchinger

Franchisee, Texas

One nice benefit of owning a The UPS Store franchise for me has been that it gives me the opportunity to be more involved in the community. As I make relationships with others it seems like no matter what the environment is, in one way or another business comes out of that and that's not my objective—it's been a secondary benefit to being involved in the community.

Chris Reminder

Franchisee, Ohio

There are several things that I really enjoy about being a The UPS Store franchisee. First and foremost it allows me to get to know the people in the local community and that is a lot of fun. We get to see people on a regular basis. We get to know their life stories. That's a lot of fun.

Bruce Jones

Franchisee, Kentucky

Since we have joined The UPS Store, our life has changed by just having more time to spend together as a family. We've been very fortunate with the stores that we have and we have a great staff that looks out for our best interest and we look out for theirs.

Lonnie Williams

Franchisee, Oklahoma

What makes The UPS Store so successful is it gives each individual an opportunity to grow with the network and just meet the challenges that are brought to them on a daily basis. Every day gives us a new opportunity to help another person, to help another small business, to answer a question and to solve a problem.

Jeff Graham

Franchisee, Alabama

I love my customers. I love my employees. I love every person, every face that comes into my store. I enjoy every day going into work and I can't see doing anything else for the rest of my life.

Stacie Stigar

Franchisee, Alaska

I think that this franchise is so successful because of all of the resources that are available to us as center owners—we have marketing materials, we have so many different opportunities for help from the home office, and it just really makes for a great franchise.

Don Pollard

Franchisee, New Jersey

I think the thing that makes this franchise successful is a number of things. First of all we have an outstanding system, we have a great product, a great brand, and we're able to attract dynamic people to run these centers and run the business. So I think when you put all that together it really provides for a winning combination.

Mary Ellen Nichols

Franchisee, Tennessee

The thing I love about the franchise is that you have the UPS name backing you but yet you also have the autonomy to make your own decisions to promote.

Laura Griffin

Franchisee, Florida

In the eight short months I've owned my The UPS Store it has really changed my life. I've gone from being an employee of someone else to being an employer of my associates. It's a big responsibility but it's exciting every day.

Sandy Scandrett

Franchisee, Wisconsin

Being a The UPS Store franchisee has improved every aspect of my life. It's very rewarding financially, professionally, and emotionally. I have a large number of regular customers who are really, really appreciative of everything we do.

Kristie Robison

Franchisee, Alabama

I would say owning a The UPS Store location has changed my life to where I have more time and flexibility. In owning your own business you get your store up and running and you get employees that you can trust that are going to help keep your store running. This allows me to attend my two boys' ball games and also travel and do things with them so it has really changed my life for the better.